Identity + Rebranding
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Logo, CIP, environmental & vehicle
graphics, brochure, annual report, etc.
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Tacoma Pole Company -
From
the ground up
re-brand. TPC was founded in 1949 by frontiersman, conservationist,
logger, hunter, cabin dweller turned businessman, Vic Monahan
Sr.
In 1972 during
a regional recession, Mr.
Monahan
chose to sell off
the
business. Unfortunately,
Vic died shortly thereafter. When Cascade Pole Company was
sold off in 1986, Monahan's sons purchased back the rights
to TCP and remade the company from scratch.
The need to separate themselves in an industry laden with outdated
aesthetics, with
one
which was literal and contemporary, was imperative.
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